Statement of Expected Conduct and Core Values (“Our Code”)

Core Values

Our culture is built on three essential values: Integrity, Reliability, and Courage. These values form the foundation of our professional conduct, our interactions with clients, partners, and communities, and define the character of our corporate culture.

Trust and Credibility

The success of badpixel depends on the trust and confidence we earn from employees, customers, partners, and investors. Every interaction should strengthen that trust. We commit to honesty, fairness, and transparency in all aspects of our work.

Respectful Work Environment

badpixel, Inc. (“badpixel”) is an equal opportunity employer committed to a workplace free of discrimination, harassment, and abusive behavior. Any employee who feels harassed or discriminated against should report the incident to a manager, Human Resources, or one of the founders immediately.

All employees, contractors, and partners are expected to support an inclusive workplace by:

  • Treating others with dignity and respect.

  • Reporting discriminatory, harassing, abusive, offensive, or unwelcome behavior.
    Encouraging teamwork and diverse perspectives.

  • Avoiding slang or idioms that may not translate across cultures.

  • Supporting flexible work arrangements for colleagues with different needs or obligations.

  • Challenging conscious and unconscious bias when observed.

  • Being open to constructive feedback about conduct and perception.

Discrimination, harassment, or abusive conduct will not be tolerated. All instances will be investigated, and substantiated misconduct will result in appropriate action, up to and including termination of employment or business relationships.

Culture of Open and Honest Communication

badpixel will investigate all reported instances of unethical or questionable behavior. If improper behavior is confirmed, the company will act appropriately. Retaliation against employees who raise genuine concerns in good faith will not be tolerated.

Employees are encouraged to address issues first with their manager or HR. If that is not possible, or if they are uncomfortable, founders maintain an open-door policy.

Remote and Video Meeting Expectations

Remote work is central to how we operate. Professionalism in virtual settings is as important as in the office. When representing badpixel remotely, employees should:

  1. Treat meetings as if they are being held in the office.

  2. Be on time.
    Dress appropriately, neat, and presentable for the audience.
    Ensure the background is professional and free of distractions. Virtual backgrounds must be appropriate and reflect inclusivity and professionalism.

  3. Use proper lighting so participants can see you clearly.

  4. Keep microphones muted unless speaking.
    Avoid eating, smoking, or slurping drinks during meetings (normal drinking is acceptable).

  5. Confirm internet connections are strong and stable before joining.

Uphold the Law

Integrity begins with compliance. All employees must follow the laws, regulations, and company policies relevant to their roles. When uncertain about the legality or appropriateness of an action, seek guidance. We are responsible for preventing violations and speaking up if we see potential issues.

Conflicts of Interest

Employees must avoid relationships or activities that could impair—or appear to impair—their ability to make objective, fair business decisions.

Conflicts of interest may include:

  1. Secondary employment with competitors.

  2. Hiring or supervising family members without a review process and permission.

  3. Serving as a board member for a competitor, supplier, or contractor.

  4. Owning or holding substantial interest in a competitor.

  5. Having a negative personal or financial interest in a badpixel transaction.

  6. Placing company business with a firm owned or controlled by an employee or family member.

  7. Accepting gifts, discounts, or favors from customers, suppliers, or competitors unless equally available to all employees.

If unsure, employees must consult their manager or HR before engaging in such activities.

Gifts, Gratuities, and Business Courtesies

badpixel competes on the merit of our products and services. We avoid actions that could create the perception of favoritism or unfair inducements. Business courtesies may include gifts, meals, entertainment, or other benefits from individuals or organizations we do business with.

We will not offer or accept courtesies that could reasonably be perceived as attempts to gain unfair advantage, violate laws or regulations, or reflect negatively on badpixel’s reputation.

Accurate Records and Reporting

We maintain company records in compliance with policies, regulations, and legal requirements. Records must be accurate, complete, and timely. Company data must be entered promptly and truthfully.

Employees may not misrepresent information, manipulate results, interfere with audits, or improperly influence independent auditors.

Accountability

Each of us is responsible for upholding the standards in this Code. Violations may result in disciplinary action, up to and including termination. Employees must raise questions or concerns with HR, managers, or founders if uncertain.

Confidential and Proprietary Information

Protecting confidential company information and that entrusted by employees, customers, and partners is essential. Confidential information includes pricing, financial data, customer and supplier information, and other non-public business data.

Such information must not be disclosed without authorization and a valid business purpose.

Use of Company Resources

Company resources—including time, materials, equipment, and information—are for business use. Employees are expected to use them responsibly and conserve resources.

Improper use includes:

  • Conducting outside business.

  • Supporting political, religious, or personal activities.

  • Soliciting contributions or distributing unrelated materials.

  • Accessing, storing, or distributing offensive or inappropriate content.

badpixel reserves the right to monitor company-issued devices, systems, and networks to protect company interests.

Media Inquiries

Employees should not speak on behalf of the company unless authorized. All media inquiries and press releases must be directed to the founders.

Questions or Concerns

For questions regarding this Code or concerns about conduct, employees should contact HR, their manager, or the founders.

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badpixel® delivers strategy-driven software design, and customer experience solutions that help brands drive revenue, improve retention, and achieve measurable business growth.

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© 2020 - 2026 badpixel®, InC.
badpixel® is a registered trademark of badpixel, Inc. a U.S. based company. All Rights Reserved.

PLEASE NOTE: Some projects aren’t shown in order to honor existing client confidentiality agreements and NDAs.
Thank you for your understanding.

* Disclaimer: The performance metrics shown For "BUSINESS UPLIFT" represent average improvements based on analytics and KPIs we’ve helped implement.
Outcomes will differ across businesses due to varying goals, strategies, and market conditions.
These figures simply reflect the success we’ve seen so far among our more engaged clients.

All materials on this site are protected by U.S. copyright law.
We are unaffiliated with the game “Deadside”.

WEBSITE VERSION BETA v2.9.8

badpixel logo image

badpixel® delivers strategy-driven software design, and customer experience solutions that help brands drive revenue, improve retention, and achieve measurable business growth.

facebook-logo
Instagram-logo
Linkedin-logo

© 2020 - 2026 badpixel®, InC.
badpixel® is a registered trademark of badpixel, Inc. a U.S. based company. All Rights Reserved.

PLEASE NOTE: Some projects aren’t shown in order to honor existing client confidentiality agreements and NDAs.
Thank you for your understanding.

* Disclaimer: The performance metrics shown For "BUSINESS UPLIFT" represent average improvements based on analytics and KPIs we’ve helped implement.
Outcomes will differ across businesses due to varying goals, strategies, and market conditions.
These figures simply reflect the success we’ve seen so far among our more engaged clients.

All materials on this site are protected by U.S. copyright law.
We are unaffiliated with the game “Deadside”.

WEBSITE VERSION BETA v2.9.8

badpixel logo image

badpixel® delivers strategy-driven software design, and customer experience solutions that help brands drive revenue, improve retention, and achieve measurable business growth.

facebook-logo
Instagram-logo
Linkedin-logo

© 2020 - 2026 badpixel®, InC.
badpixel® is a registered trademark of badpixel, Inc. a U.S. based company. All Rights Reserved.

PLEASE NOTE: Some projects aren’t shown in order to honor existing client confidentiality agreements and NDAs.
Thank you for your understanding.

* Disclaimer: The performance metrics shown For "BUSINESS UPLIFT" represent average improvements based on analytics and KPIs we’ve helped implement.
Outcomes will differ across businesses due to varying goals, strategies, and market conditions.
These figures simply reflect the success we’ve seen so far among our more engaged clients.

All materials on this site are protected by U.S. copyright law.
We are unaffiliated with the game “Deadside”.

WEBSITE VERSION BETA v2.9.8

badpixel logo image

badpixel® delivers strategy-driven software design, and customer experience solutions that help brands drive revenue, improve retention, and achieve measurable business growth.

facebook-logo
Instagram-logo
Linkedin-logo

© 2020 - 2026 badpixel®, InC.
badpixel® is a registered trademark of badpixel, Inc. a U.S. based company. All Rights Reserved.

PLEASE NOTE: Some projects aren’t shown in order to honor existing client confidentiality agreements and NDAs.
Thank you for your understanding.

* Disclaimer: The performance metrics shown For "BUSINESS UPLIFT" represent average improvements based on analytics and KPIs we’ve helped implement.
Outcomes will differ across businesses due to varying goals, strategies, and market conditions.
These figures simply reflect the success we’ve seen so far among our more engaged clients.

All materials on this site are protected by U.S. copyright law.
We are unaffiliated with the game “Deadside”.

WEBSITE VERSION BETA v2.9.8