KRAK
KRAK is a next-generation digital radio and streaming platform competing with SiriusXM and Spotify. It blends curated stations, live events, and original content into one seamless experience. By combining bold design with innovative features, KRAK bridges the gap between traditional radio and modern streaming offering audiences diverse voices and creators new ways to engage listeners.
Engagement
12 months
Tools
Next.js
Vercel
Figma
Shopify
Sendgrid
DatoCMS
Supabase
What We Did
Brand Strategy
UX & UI Design
Product Strategy
E-commerce Strategy
Full-Stack Development
Deliverables
Product Detail & E-commerce Flows
Show & Event Pages
Responsive Website
Problem
KRAK set out to disrupt the streaming landscape dominated by giants like SiriusXM and Spotify with a bold vision for a modern, creator-driven experience. Yet, their ambition was constrained by outdated digital channels, the absence of a scalable platform for shows and live events, and limited opportunities for audiences to explore or interact beyond passive listening. They needed more than a digital facelift, they needed a complete ecosystem that could scale rapidly, attract new audiences, and set a new standard for how streaming connects creators and fans.
Process
badpixel partnered with KRAK from day one, transforming an ambitious concept into a fully realized product. We led strategy, UX/UI design, and full-stack development, starting with deep competitive research to identify opportunities for differentiation. The design process focused on creating an immersive homepage and content experience optimized for discovery, storytelling, and engagement. Behind the scenes, we built a custom CMS that empowered creators to manage their own shows, events, and merchandise while giving administrators full operational control. E-commerce integration expanded monetization opportunities, and the development team engineered the platform for peak performance, flexibility, and seamless streaming. Every creative and technical decision was made collaboratively, ensuring that design integrity matched technological excellence.
Solution
The result is a next-generation streaming platform where creativity meets performance. From the moment users land on the homepage, they’re drawn into a dynamic world of live shows, curated content, and community-driven engagement. Each show page brings creators and fans closer together, while integrated e-commerce turns passion into sustainable growth. Through badpixel’s end-to-end partnership, KRAK emerged as a visually stunning, technically robust platform ready to rival established players, delivering not just another streaming service, but a new destination for digital entertainment.
What Our Clients Say
Hear directly from our clients about their experience with Badpixel.
Frank Kramer
Entrepreneur/Owner
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