Rapid One Lending
Rapid One is a mortgage and lending company focused on delivering personalized home refinance and loan solutions. Their mission is to simplify the lending process with transparency, customer-first experiences, and digital tools that make applying for and managing loans straightforward and stress-free.
Engagement
4 months
What We Did
UX & UI Design
Full-Stack Development
Web Strategy
Deliverables
Loan Application Flow
Review Integration
Privacy & Terms CMS
Contact & Licensing Pages
Velocify Integration
Color Palette & Brand Assets
Logo & Typography System
Brand Guidelines
Problem
Rapid One’s outdated online presence no longer reflected their customer-first approach or the credibility of their services. The site’s confusing navigation, lack of a clear loan application process, and absence of visible client testimonials discouraged potential borrowers from completing applications. To remain competitive, Rapid One needed a modern, trustworthy digital experience that clearly communicated their value and simplified the loan process from start to finish.
Solution
The redesigned Rapid One platform delivers a sleek, trustworthy, and conversion-driven mortgage experience. The refreshed homepage clearly communicates services and benefits, while the optimized application process removes complexity and encourages completion. Real client testimonials now take center stage, helping new users feel confident in their choice. With this new digital foundation, Rapid One can better attract qualified leads, engage potential borrowers, and position itself as a reliable partner for every stage of home financing.
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Timothy Trout
CEO & Managing Partner
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