TrueCraft
TrueCraft, an outdoor lifestyle and apparel brand, needed a modern digital storefront to reflect its adventurous spirit and expand its e-commerce presence. Their existing online experience lacked scalability, engaging product storytelling, and seamless shopping flows limiting both brand impact and sales growth.
Engagement
6 months
Tools
Figma
Shopify Plus
Custom CMS
AWS
What We Did
E-commerce Strategy
UX & UI Design
Full-Stack Development
Deliverables
Shop-the-Video Experience
Product Detail & Checkout Optimization
Community & Social Integration
Problem
TrueCraft, an outdoor lifestyle and apparel brand, needed a digital experience that captured its adventurous spirit and supported rapid e-commerce growth. Its previous site fell short, offering limited scalability, uninspired storytelling, and clunky shopping flows that hindered both engagement and conversion. The brand needed more than a website; it needed a digital flagship that embodied the thrill of the outdoors while delivering a seamless, high-performance shopping experience.
Process
badpixel partnered closely with TrueCraft to design and develop a fully responsive e-commerce platform that brings the brand’s identity to life. Every design decision was made through the lens of adventure; translating rugged, open-air energy into bold visuals and intuitive interactions. We introduced Shop-the-Video experiences to transform campaign content into shoppable storytelling, reimagined category and product detail flows for effortless navigation and conversion, and integrated community-driven elements that connect customers to TrueCraft’s outdoor ethos. Underneath, we engineered a scalable architecture built for performance, flexible management, and long-term growth.
Solution
The final product is a dynamic e-commerce platform that seamlessly unites storytelling, design, and technology. Visitors are immersed in the TrueCraft lifestyle from the moment they arrive, exploring gear through interactive media and fluid shopping journeys that mirror real-world adventure. By merging commerce with emotion, badpixel helped TrueCraft evolve from a brand with potential into a digital destination - one that inspires exploration while driving measurable business growth.
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